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December 2007

December 19, 2007

Cadalyst Kills its Daily Newsletter

Last week, Cadalyst announced that it was dropping its 'Cadalyst Daily' email newsletter in favor of its other, weekly email issues including Cadalyst Tips and Tricks Weekly, CAD Managers' Newsletter and the other offerings.

This seemed to be a bit of a shame, but after chatting with Amy Stankeweiz, editor of the publication, she explained that the team wanted to publish more detailed, in-depth articles and analysis, and that the daily newsletter was a format that did not enable that aim.

From personal experience, i know that producing a daily newsletter about anything is highly challenging and requires a lot of team work, and scheduled 'burn out' about once every 3 months. In that light, I always hold Ralph Grabowski in high esteem for the continued quality work that he delivers usually daily or more, on his WorldCADAccess blog.

Amy indicated that no one at Cadalyst has lost their jobs as a result of this change, and that the move had lightened the workload of many of the publication's team, which was apparently what some of them needed.

So it's not really bad news at all.

rach