Yesterday we got offered an editorial opportunity for an 'industry trend' article. However, the scheduled date was for the Nov/Dec 2008 issue of the magazine. Yes. 8 months away from now.
The reaction of my team was 'maybe we should go for it' (we are). My reaction was more related to gut instinct: The CAD industry, while dry, is still fast-moving on the technology side. A perceived trend now will either be a wisp of an idea in 8 months time, or an established industry fact. ergo: not a trend.
Okay, so we are used to a couple of print publications that stretch their editorial schedule out by 5-6 months. Most print publications are 1-2 months out. But 8 months??? That is beyond ridiculous especially when compared to the usual 1-2 weeks' lead time for online publications.
I am commenting on this because it pushed me over the edge. Inbetween the 8 months gestation time for this article, we can virtually guarantee at least 8 other placements of the same (similar) article in more progressive publications.
And then publishers complain (every now and then) that print subscription is dropping and they are having to tackle online challenges. Well duh. My patience is low this week and things like this simply drive me to zen-like forms of relaxation for a break. With that in mind, I'm off to meditate for a few minutes...
rach
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